Read the text and answer the questions.                                          

50 years ago Luciano and Giuliana Benetton started the United Colours of Benetton. From  a  small  town  in  the  north  of  Italy,  the  shops   spread  across  Europe  and America.  The public could not get enough of the bright coloured sweaters.

 But times change and with competitors like H&M and Zara in the market Benetton decided   to